MOUNTAIN VIEW, Calif., 13 November, 2024 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced SMS Marketing in Mailchimp is available across Europe in Spain, France, Germany, the Netherlands, Switzerland, Austria, and Ireland - and soon in Belgium and Italy. Intuit Mailchimp is an email and marketing automations platform for growing businesses that empowers millions of small and mid-sized brands around the world to scale with world-class marketing technology, award-winning customer support, and inspiring content. This release is a notable milestone in Intuit’s international expansion and vision to deliver one powerful business platform that helps small and mid-market businesses increase revenue and improve profitability.
“This launch comes at an opportune moment for Europe as SMS ad spend is expected to see a surge in demand over the coming years, providing marketers with a clear opportunity to expand across multiple channels and reach a greater audience,” said Jim Rudall, Head of EMEA at Intuit Mailchimp. “Personalised messages about annual sales or back-in-stock items can be powerful mechanisms to entice customers and can gain strong visibility given the lack of ‘noise’ on SMS. By being sensitive to consumers’ views towards SMS, marketers in Europe can now create personalised, effective marketing strategies using this relatively untapped channel.”
Intuit’s business platform enables Mailchimp’s SMS Marketing, which brings together email and SMS channels in a single ecosystem and provides marketers with an invaluable 360-degree view of customer engagement. By integrating email and SMS channels, marketers can better coordinate, generate, and send high-converting subscriber campaigns, while keeping track of their ROI from a centralised dashboard, allowing them to constantly leverage insights for richer engagement and customer connection.
Mailchimp further elevates this consolidation by merging separate data sources into comprehensive customer profiles, which power automated cross-channel nurture pathways and redefine the audience connection matrix. This integration facilitates streamlined analytics, enhances loyalty, and bolsters ROI through synchronised campaigns across email and SMS.
In other markets, such as the U.S., customers are seeing up to 16x ROI in the first 3 months after launching their first SMS campaign. Other highlights include:
- Mailchimp users see up to a 58% higher click rate when they use email and SMS. *
- Mailchimp SMS has an average unsubscribe rate of < 0.1%. **
- 12% average click rate with Mailchimp SMS. ***
This announcement demonstrates Mailchimp’s commitment to supporting regional marketers with the right tools to drive campaign ROI and revenue growth. For more information, visit here.
This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.
About Intuit:
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
* Based on U.S. users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
** Based on the weekly average of SMS messages sent by U.S. users from 7/30/23 to 3/17/2024.
*** Based on SMS messages sent by U.S. users from 8/1/23 to 5/14/24. Click rate is defined as the percentage of successfully delivered messages that registered a click.