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4 Apps to Improve Your Customer Experience

Foster long‑term relationships with cutting‑edge customer service tools.

4 apps to improve your customer experience

When peak shopping seasons hit, many businesses can see an increase in site traffic and sales. But with more customers comes a greater need for customer service. Prompt, 1-on-1 interactions can go a long way toward building a long-term relationship with your customers. A 2021 study from Zendesk found that 75% of customers will spend more with a company that offers a good customer experience.

While it's clear that providing excellent service may help small business owners improve customer relations and convert more sales, finding a solution that will work for your needs can be a challenge. That's why we're highlighting 4 great services to help you do that—and they all connect directly to Mailchimp.

Provide 24/7 assistance with LiveChat

A great way to improve your customers’ shopping experience is by adding LiveChat chatbot to your website. LiveChat offers direct, personalized customer service from the bottom of a user’s screen anytime they visit your site. With 24/7 functionality, LiveChat gives customers the instant service that they’re used to getting in a traditional store—and gives you valuable customer data that you can use later on.

LiveChat makes it easy for you to interact with multiple customers at once, and is easy for customers to locate on your site. You can also use LiveChat to learn who your customers are and what they are interested in. If they opt in, consider using an interaction with LiveChat as a starting point for an automated follow-up email with Customer Journey Builder to close the support claim, ask for feedback or reviews, and more.

Mailchimp’s LiveChat integration also gives you critical insights about your customers’ behavior, because you can use frequently asked questions as valuable data for improving your website’s functionality. For example, if you notice that visitors keep asking you where to find a product page on your site, you can use that information to enhance your site and make the page more visible.

All in all, providing a 24/7 chatbot not only helps you foster better customer experiences, but it also provides useful information to help you remain engaged with them.

Expand your reach with SimpleTexting

In a mobile-first world, providing quality customer service means offering multiple modes of contact. SMS text messaging is a great way to cater to customers who may prefer communicating offline. With the SimpleTexting integration, you quickly and easily send your customers SMS text messages to engage in targeted 1-on-1 conversations.

Once connected, you can use SimpleTexting to complete myriad tasks such as running scheduled promotions, sharing coupons, collecting customer reviews, launching products, and conducting 2-way customer service conversations. For instance, if you’re planning a seasonal sale, you can use text messages to let your customers know when the sale begins and how much they can save. And the data shows customers are getting on board. A recent survey by Simpletexting found 62% of surveyed consumers said they’ve subscribed to receive text messages from at least one business in the last year, and nearly half (43%) of marketers who use SMS marketing report click-thru rates between 20 and 35%.

When you connect SimpleTexting with Mailchimp, you can use both to maximize your marketing efforts. You can prompt customers to provide their email address, and if they opt in for emails, you can add them to your audience for future campaigns. You can also use Mailchimp forms to collect customers’ phone numbers so if they opt in, you can contact them via automated text marketing campaigns.

For business owners who prefer to stay in close contact with their customers, SimpleTexting is the perfect solution.

Improve relationships with Zendesk campaigns

Providing top-rated customer service is non-negotiable in today’s digital marketplace, and Zendesk can help you do it. Zendesk is a powerful client relationship management tool that provides support, sales, and customer engagement products designed to improve customer relationships. With its targeted audience segmentation tools and proactive customer communication programs, Zendesk enables you to continue providing personalized customer support as your business scales.

Zendesk can help improve your customer relationship management process because it allows you to provide support from anywhere. Regardless of communication mode-message, chat, social media, email, or voice-the conversation remains connected to Zendesk. With Zendesk’s integrated help centers, community forums, and automated communications, your customers can resolve issues at their own pace.

When integrated with Mailchimp, Zendesk allows you to take your customer communications to the next level. You can build customized email campaigns from Mailchimp templates through Zendesk Support, and can focus on targeted audience segments for more personalized messaging.

With Zendesk, you can create a system that helps make customer conversations more meaningful, personal and productive.

Streamline your web services with Zapier

As an online entrepreneur, you know that there are a ton of web services out there to help you run your business. It can be hard to keep track of all of them, but it doesn’t have to be. With Mailchimp’s Zapier integration, you can pull all of your web services into one space.

Zapier easily passes data between web services without you having to write a single line of code. Complete tasks such as adding contacts from Google, Eventbrite, or more complex apps like MySQL. Post your newsletters on social media to replicate mailing lists or capture customers as new subscribers if they opt in to receive emails. Regardless of whether you’re incorporating data from Gmail, Paypal, Shopify, Salesforce, Asana, or 1300+ other apps, Zapier’s pre-made solutions allow you to complete complicated tasks with the push of a button.

During peak shopping seasons, it’s vital that your business has solutions in place to provide positive customer experiences. It may help you retain more customers in the long run, so keep your website and web services working for you by integrating the right customer service tools for your shoppers.

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