Defining your brand story is an exciting and rewarding process. Connecting the past and present of your business can give you a feeling of clarity about your purpose--and act as a blueprint for the future.
From clarity comes confidence. Through the inevitable ups and downs of running a business, a solid narrative will serve as a compass to give you direction in challenging times. Defining your story can help drive even very specific decisions, like what content to feature on your website, social accounts, emails, and ads.
The good news is that even if you don’t have a large marketing budget, the power of the brand story is wonderfully democratic. In fact, small businesses have an advantage over larger businesses because they are still very much in touch with the original reasons why they started the business.
It is important to get the most out of each of your brand touchpoints. Telling your authentic story through these touchpoints will help you connect with people and strengthen your brand in the eyes of customers.