Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter
Download our report to discover every phase of the holiday season
The report that keeps on giving
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Expert insights and data from 13 markets
Dive into strategies to build lasting customer relationships and ensure repeat business for a truly successful holiday season.
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Evolve from seller to storyteller
Get actionable ways to address your customers’ real, timely needs and align your brand with customers’ values and traditions.
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Discover 7 holiday shopping phases
Uncover the emotional drivers and spending patterns that make the holiday season such a dynamic time of year.
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Spread marketing cheer across channels
Strategically blend email, SMS, and other channels to nurture your customer relationships effectively and efficiently.
Featuring insights and cartoons from Marketoonist
Adding a welcome dose of delight to our data is cartoonist Tom Fishburne, Founder and CEO of Marketoonist. Tom’s work and voice reminds us all of the joy behind our jobs and you’ll find his influence, insights, and illustrations throughout our report.
Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter
Uncover the seven phases of the holiday mindset—and how your brand can meet shoppers where they are.
Put a bow on all you need to know
Navigate the ebbs and flows of consumer mindsets during each phase of the holiday season.
Create campaigns that resonate with every type of holiday consumer throughout the season.
Understand the regional shopping nuances behind how people think, feel, and buy throughout the seven phases of the holiday season.
Start your planning as early as September and tap into nuanced “micro-Moments” for deeper customer engagement.
“It’s all about aligning the right product with the right person, not just offering another discount.”
Hear from the experts
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Mark Baartse
Outsourced CMO and e-commerce marketing consultant, Australia
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Natalie Berg
Retail strategist, author and founder at NBK Retail, UK
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Jess Cervellon
Customer experience expert, podcast host, and founder of Open Late Collective, US
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Julian Givi
Associate professor of marketing at West Virginia University’s John Chambers College of Business and Economics, US
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Nancy Harhut
Behavioral scientist, founder of HBT Marketing, and author of Using Behavioral Science in Marketing, US
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Miya Knights
Strategic consultant, owner and publisher of Retail Technology Magazine, US
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Dr. Rachel Lawes
Futurist, marketer, author of “Using Semiotics in Marketing” and “Using Semiotics in Retail,” and Fellow of the Market Research Society, UK
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Dr. Jason Pallant
Senior Lecturer of Marketing at RMIT University and Global Retail Expert, Australia
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Thomas Ramsøy
Applied neuroscientist, founder of Neurons, Denmark