The traditional peak shopping season centers on Black Friday for many online retailers. But, depending on your line of business, sales can rise or fall any time of year. So whether business is booming or lagging, there’s always space to get more strategic with your sales. Let’s explore 3 smart moves to help drum up business in slow times, plus 3 ways to help stay steady when sales are strong.
First things first
Before talking about growth, let’s check on your current e-commerce approach. Take a closer look at your website and existing campaigns—are your products and content pieces as timely as possible? If this is your first audit since the holidays, make sure you delete any winter or holiday-themed messaging. Then think about the calendar events coming up and how you can plan content that resonates with your audience and is relevant to their interests. For example, a spring break-themed sales event might speak to the college crowd, but may not be the best choice if you’re going after the 35-and-older demographic.