Drive more revenue with a unified platform

FAQs

• What is the main difference between Mailchimp and Attentive?

  The biggest difference lies in the maturity and integration of the platform. Attentive was built specifically for SMS and later added email functionality as a secondary feature. Mailchimp offers a unified platform where email, SMS, and CRM have been integrated from the start.

  Managing your marketing channels separately creates data silos that limit performance. A unified platform ensures customer data remains in a single environment, providing a consistent record of engagement.

  Mailchimp’s structural depth allows for coordinated messaging and automated workflows that function without the need for manual data syncing between disconnected dashboards.

• Is Mailchimp a better Attentive alternative for integrated campaigns?

  Comparing Attentive vs. Mailchimp, Mailchimp is the best option if you’re running campaigns that need to work across email and SMS together.

  The Marketing Automation Flows let you design complete cross-channel flows in a single window, so you can map out exactly how email and SMS work together to move people toward a purchase.

  Coordinated messaging across both channels consistently drives higher engagement than isolated SMS blasts because you’re meeting customers where they are with the right message for each moment.

  When email and SMS support each other as part of one strategy rather than operating independently, you create a cohesive experience that feels intentional instead of random. That’s the difference between a brand that feels connected and one that feels disjointed.

• How does Mailchimp vs. Attentive pricing work?

  Mailchimp and Attentive use different pricing models tailored to different business scales. Mailchimp uses a transparent, flexible credit system where you can see exactly what you’ll pay and scale up or down based on what you actually need.

  Attentive pricing is primarily designed for large enterprises and high-volume SMS senders. This model typically requires custom quotes and involves high-minimum contracts with fixed spending commitments.

  For businesses that want room to grow without being tied to rigid cost structures, Mailchimp offers the flexibility to adjust your plan as your needs change. You’re never paying for more than you use, and you’re never stuck in a contract that doesn’t make sense anymore.

• How do I migrate my SMS list from Attentive to Mailchimp?

  Moving your SMS contacts from Attentive to Mailchimp is straightforward thanks to Mailchimp’s bulk import tool.

  Upload your contact list quickly without complicated technical steps or lengthy processes. The system is designed to make the transition as smooth as possible, so you’re not starting from scratch.

  Mailchimp also helps you maintain compliance during the migration by ensuring that opt-in status and consent records carry over properly. If you’re on an eligible plan, you’ll have access to onboarding support that can guide you through the process and answer any questions that come up along the way.

• Does Mailchimp offer built-in SMS compliance and deliverability?

  Yes. Mailchimp includes comprehensive compliance and deliverability features as part of the platform. These features include:

  • Quiet Hours that automatically prevent messages from going out during times when people don’t want to be disturbed.
  • Automatic opt-out handling that ensures that unsubscribe requests are processed immediately, keeping you compliant with regulations.
  • Double opt-in tools that confirm that people genuinely want to hear from you before you start sending them messages.

  Beyond compliance tools, Mailchimp’s established global infrastructure has been built and refined over years to ensure messages reach their destination reliably. Whether you’re sending to an inbox or a phone, our platform’s deliverability standards help your messages actually get through instead of getting filtered out or blocked.

• Why is Mailchimp the best SMS marketing tool for e-commerce?

  Mailchimp’s deep integrations with Shopify and WooCommerce help e-commerce brands recover lost sales and drive repeat purchases.

  These integrations can trigger SMS messages automatically based on real-time purchase data and web behavior, like abandoned carts, back-in-stock alerts, or post-purchase follow-ups.

  The real advantage comes from unified customer profiles that combine purchase history, browsing behavior, and engagement data in one place. This gives you the context you need to send SMS messages that actually feel personalized and relevant instead of generic.

  When you know what someone has bought, what they’ve browsed, and how they’ve engaged with past messages, you can create mobile messaging that people actually want to receive.