Since its launch late last year, Mailchimp Pro has been empowering users to grow their business and optimize their email marketing. It does that through powerful, data-driven features that were once only available to large enterprises or organizations with in-house data science teams at their disposal. (We’re into democratization like that.) Keeping with that mindset, we’re excited to announce Predicted Demographics, a brand new Pro feature that’s going to help e-commerce businesses personalize their marketing even further.
(May 2019 update: Predicted demographics is available to Standard and Premium plan holders who have connected their store, in addition to Pro users.)
Segmenting by gender and age range
Predicted Demographics analyzes the email addresses on your list, allowing you to segment by gender and age range. This information will appear in several different locations within your Mailchimp Pro account: campaign reports, the list overview, and subscriber profiles. When you combine this kind of personalization with Pro’s advanced segmentation, you can better send to your list, increasing ROI and engagement in the process.