20 Principles of web design
Before getting started, it's important to fully understand what web design principles are. These are principles based on industry expertise, including psychology, ergonomics, and other components, working together to determine what delivers the best user experience.
Design principles promote efficiency, great interfaces, and user experience to drive conversions. When used correctly, your usability is enhanced, and you can clearly see what moves to make for your website. You may want to use a website builder to help with your framework and user interface to make things easier. Mailchimp has a robust website builder that can meet your needs.
Here are key principles of good web design, starting with the UX laws. Now, what are the user experience, or UX laws? They are design principles put together by Jon Yablonski who used these laws from different experts to design better products and services at General Motors. They should be considered when designing a site to ensure the best user experience:
Make the main targets easy to reach
This means the distance and size of elements impact the time it takes for users to navigate to each element and interact with it. Your white space matters and the icons used should be large enough to see and comfortably tap.
Keep choices to a minimum
Again, you don't want to confuse your audience. That means keeping the options limited. The more options they have, the more time it takes for them to make decisions. Remove the clutter. That means your buttons, navigation menu, the way you display products or services, and other design elements must be considered.
This means your spacing should flow. Items on the menu should be spaced accordingly and use borders and backgrounds to enhance each other.
Use logic and what's familiar
Your visitors expect a site that works a lot like what they are used to. This helps them focus on what they came to achieve instead of having a huge learning curve. Familiar icons should work like what they are used to.
Keep the structure simple
If your site is too complex, they will leave. Avoid complex shapes and use columns, sections, and blocks aligned the right way to help with comprehension and interpretation.
Grouped elements should be close
Elements that are near each other are often perceived to be a group. This helps with the user experience. Any elements that are related should be closer together than other elements. Calls-to-action should be aligned or divided from other navigational elements. That's why they are often found on a button.
Use similarity to put items in groups
Using a specific color scheme, icon, or text works best. Using the main headline and then breaking down elements into additional explanations in a group creates symmetry and consistency in your design styling.
Connect design elements to show a relation
Visually connected elements are more relatable than those that aren't connected to anything. This is why many websites have progress bars in their checkout experience, or when users are responding to a survey. This creates a visual connection for the user and identifies that each step is part of the process.
Put content in small pieces
Limit the amount of content the user can perceive. Do not show everything in one block. Attention spans are limited, and most people are used to video. This goes back to the original plan or wireframe to ensure you have the best design. Additionally, consider the type of screen most people use and what would be more user-friendly for them.
Accent the first and last elements in a series
Most people remember the first and last things they see. Use this psychology to highlight what's important on the site. Forms, CTAs, and different options for purchasing are most effective at the top or bottom.