Integrating a social media aggregator with your strategy doesn't have to be complicated. Instead, look at your current social media feed to determine what you could be doing better. Then, follow these tips to begin using a social media aggregator to boost your business:
Before using a social media aggregator, you should have clearly defined goals and a comprehensive marketing strategy. Your strategy should include things like how often you post, what types of posts you use, and how you engage your followers.
You should also have goals you can track, such as engagement rate, link clicks, and follower count, which can tell you whether your posts effectively engage followers and attract new customers.
There are several different types of aggregators available. However, the best social media aggregator for your business will depend on several factors. You can use free social media aggregators to introduce yourself to them and how they work before using a paid aggregator that offers better features.
When looking for the best social media aggregator for your needs, look for one that offers moderation. You may want to embed a social media wall on your website to display mentions across social media, but you may not want every single post to appear on your website. You may also want to manage the content instead of relying solely on user-generated content to display on your wall.
Of course, you may not use a social media aggregator for either of these things. However, if your main goal is to use a social media aggregator to curate your social media posts, you don't need any premium features.
Instead, you'll need an aggregator that collects posts from various social media platforms and displays them in an easy-to-read format for post curation that allows you to share directly from the social media feed.
Before you start curating content to share on social media, you should identify the types of sources you want to use. A social media aggregator can pull posts from a variety of sources. Premium sources are publications, companies, and news sources. They typically have higher authority and are more trustworthy than blogs, but that's not always the case.
The sources you use to curate your social media feed can affect your strategy performance. Using higher-quality sources can help your brand become more trustworthy because you only share information from relevant sites.
Customize and optimize your content curation and scheduling
A social media aggregator allows you to customize and optimize content curation and scheduling. With the right tools, you can post on multiple social media platforms at once by sharing content from the aggregator directly to your feeds or scheduling them for a later time.
Content curation can be a valuable tool for small business owners who don't have the time or resources to create social media calendars with unique content. Instead, you can use a social media aggregator to find relevant posts about topics that interest your audience and share them on your own social media accounts.
However, you shouldn't rely solely on content curation. You can experiment with how many of your posts are curated content and determine the right balance between third-party sources and your own branded content. Continue to monitor and analyze your social media performance to ensure you're making the right decisions.
Developing a comprehensive social media strategy is crucial for any business that wants to grow its online presence. The best social media aggregator will allow you to automate marketing processes that can help you create and share more high-quality content across marketing platforms, including social media, your website, and emails.
Use Mailchimp's social media management tools to take your marketing to the next level. With our suite of tools, you can create organic posts and targeted ads in one place by repurposing content, reaching more people, and learning what's working from detailed insights.