Respond to your followers
Did one of your followers post a Tweet about how much they love your products? Take a few minutes to write out a thoughtful response to them. It will do more for your brand than you can imagine.
Introduce your team
Team intros are a great way to build a closer relationship with your followers. When your followers know who is actually working for your brand, they’ll feel more connected to it and will be more likely to support you in the future.
How it’s made
Get real close and personal with your followers and show them how your products are made. This way, your customers can see all that really goes into their favorite products.
If you want to post a longer video to Instagram, try out Instagram Reels. With Instagram Reels, you can engage with your followers in a different way and even reach new audiences.
How to create a social strategy
Once you have an idea of what you’re going to post on your social media channels, then you need to come up with a social media strategy. There are a few steps you can take to accomplish this, such as:
Determine your goals
First things first: Figure out what you want to accomplish with your social media. Write down your goals and what you can do to achieve them.
Define your target audience
Once you’ve determined your goals, then comes the important part: finding your target audience. Defining your target audience is key so you know who you’re going to reach in your social media campaigns
Research your competitors
You can learn a lot from your competitors, so before you actually get started creating social media content, it’s a good idea to research your competition. You can learn what works and what doesn’t work for them, and use that information to tweak your own social media marketing strategy.
After you’ve accomplished all the above steps and have a solid idea of who your audience is, then you can actually create your own content.
Content creation is one of the most important steps because it’s what your followers and customers will actually be seeing, so make sure you take your time and create good content.
Measure your results
Measuring the results of your social media posts is just as important as making them in the first place. You need to know what’s working and what isn’t. You can track key performance indicators (KPIs) to have an idea of how your social media channels are performing.
Leverage multichannel marketing across the board
Having a social media presence is important for all small business owners, but building that presence can definitely be challenging. So when you’re in a rut with your social media and aren’t sure what to post, just check out our social media content ideas for some inspiration.
If you need help managing your social media marketing strategy or establishing a social presence, Mailchimp is here to help. Mailchimp is a marketing automation platform that helps with everything from email marketing to content creation.
With Mailchimp, you can create beautiful social media posts that will generate traffic to your brand and increase sales, so your small business can have the social media presence they need to succeed.