As the product marketing lead for landing pages here at Mailchimp, I’ve spent the past year listening to customer feedback and working with our team to find out how Mailchimp landing pages could be an even more valuable tool.
I’ve learned that taking the initial leap into e-commerce is often one of the biggest challenges for small businesses. With so many e-commerce platforms to choose from, finding one that fits your needs and your budget can be tough—especially if you don’t have a lot of stuff to sell just yet.
That’s why I’m excited to announce that you can now connect Square payments to Mailchimp and sell an item directly from your landing pages—no e-commerce store required. Whether you’re selling online for the first time or just looking to add another sales channel to the mix, it will only take a few minutes to get started.
Sell from landing pages
U.S. shoppers spent over $450 billion online in 2017. And the popularity of online shopping continues to grow: Emarketer estimates that e-commerce sales will be up 14.8% in 2018. For many small businesses, even those with a brick and mortar storefront, selling online has become a necessity. That's where our landing pages can help.
Landing pages are a great way to launch a brand new product, run a targeted promotion to your best customers, or sell a limited edition item, while still providing shoppers with a seamless buying experience.
When you connect Square to your Mailchimp account, the new payments content block automatically syncs with your Square item library. Simply add the block as you’re building a landing page, select an item, and you’re ready to sell.
Square offers clear pricing and fast deposits so you can focus on running your business. There are no long-term commitments or hidden fees; just pay a flat rate when you make a sale, and you'll see the money in your bank account in 1-2 business days. If you don’t have a Square account just yet, you can sign up in a few simple steps.
Of course, you’ll still have access to everything you’ve come to expect from our free landing page builder: beautiful pre-designed templates, easy-to-use design tools, and even the option to customize your URLs by using your existing domain to create a unique subdomain. With the help of our marketing tools, it’s easier than ever to create a consistent brand experience across all your marketing and sales channels.
There's more to come
Accepting payments from a landing page is just the beginning. Soon, we’ll add support for other popular payment providers and give you the ability to sell multiple products (or variants of the same product) through your pages.
We know that a lot of folks who use Mailchimp are just starting out. By introducing these new sales tools alongside our collection of powerful marketing features, we’re making it even easier for anyone to start their business—and keep growing it—with Mailchimp.