10 different types of infographics
As we mentioned before, there are lots of different types of infographics. Choosing the right type of infographic helps you convey your message in an easy-to-read format that makes your content more valuable and shareable. In this section, we’ll break down all the different infographic style options, including the pros and cons and when you should use each type.
A visual infographic is essentially a graphic with a bit of text woven into it that helps to make your content more engaging. Visual infographics are often based on a simple cartoon graphic, with text strategically placed around the graphic to tell a story. This type of infographic is effective if you’re telling a story instead of sharing data.
You might use a visual infographic to tell people more about your brand or a product of yours. Other types of infographics are more effective if you want to include data or visual data representations, but visual infographics are great as a simple storytelling tool.
List-based infographics contain content in a list form. Like visual infographics, list-based infographics are essentially used to transform boring, plain text into something more visually appealing. You can organize your list in various ways within an infographic, and you can even include additional graphics to enhance the infographic.
List-based infographics are great when you have a list of information you want to share. Whether it’s a list of foods that support heart health or a list of habits people should try to keep if they want to be successful, using lists in infographics can make your content more shareable.
A map infographic uses a map to convey information to the reader. These infographics often feature a map of the entire world (or an entire country), but they can be as specific as a map of a particular city. These map infographics may be accompanied by charts and graphs that help explain the data that’s being shown on the map.
Map infographics draw attention, and they’re a great way to display information when you add charts and graphs. That being said, it’s better to go with a simple visual or chart infographic if the information you’re presenting isn’t necessarily relevant to geography.
A timeline infographic displays a timeline in visual form, helping to explain the course of events over a certain time period. You could make a timeline infographic that outlines major events in the history of the internet, or your timeline could tell the story of how your brand (or its products) has grown and changed over the years.
Like map infographics, timeline infographics are best for certain types of content. If you’re telling a story where time is relevant, timeline infographics are a great way to make your story a little more compelling and turn plain text into easily shareable content.