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About API Keys

API keys allow other apps access to your account without a password. Learn how to locate and generate API keys for your Mailchimp Marketing account.

Purchase Top-Off Emails for Transactional Email

Learn about top-off email settings and how to purchase top-off emails for Mailchimp Transactional, Mailchimp's powerful delivery API for transactional email and SMS messages.

Remove an Application from Your Account

If you lose the mobile device you use for Mailchimp, you can revoke access for applications connected to your account or disable the API key.

Connect Your Online Store to Mailchimp

Connect your Shopify, BigCommerce, PrestaShop, Adobe Commerce, WooCommerce, or custom API store to your Mailchimp account.

Add or Remove Transactional Email

Mailchimp Transactional is a powerful delivery API tool. Use Mailchimp Transactional to send e-commerce notifications and automated transactional email and SMS messages. Learn how to set up Mailchimp Transactional.

Use Events for Behavioral Targeting

Learn how to manage custom events in Mailchimp.

Brazilian Data Protection FAQs

Get answers to common questions about Mailchimp and the Brazilian Data Protection Regulation (LGPD).

General Data Protection Regulation FAQs

Get answers to common questions about Mailchimp and the General Data Protection Regulation (GDPR).

Designate and Send to VIP Contacts

Learn how to designate important subscribers as VIPs, in order to create segments and send targeted email content.

Classic Automation Types

Learn about Mailchimp's automation types and how you can use them.

All the Merge Tags Cheat Sheet

Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.

About Signup Form Options

Different signup forms can help you win subscribers from different places. Learn about Mailchimp's signup form options and choose the best type for you.