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Website Navigation Tips to Improve UX

Follow these website navigation tips to create a good user experience for your visitors. UX is crucial to creating a website that engages your customers.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

Implement the Hub and Spoke Model for Your Business

Learn what the hub and spoke model is and how it can be applied to your business operations.

Pinpoint Your Customers' Pain Points

What are pain points for customers? Learn how customer pain points can help you reach your target audience more effectively.

A turning point for Mailchimp

A Message from Mailchimp’s Co-Founder and CEO

Unique Selling Points: Your Secret Weapon for Loyalty

Use unique selling points effectively to build lasting customer loyalty. Find out how to highlight what sets your brand apart.

Customer Touch Points Explained: Best Practices

Customer touchpoints are the backbone of a successful customer journey. Learn more about what a customer touchpoint is and set your sales team up for success.

Boost Holiday Sales With Our 5-Point Marketing Checklist

People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. Is your store ready for that kind of traffic?

Master Solution Selling: Techniques and Strategies for Sales Teams

Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.

Design a Frictionless Omnichannel Customer Journey

When customers hop between your channels, are you keeping up? Learn how to craft an omnichannel customer journey and stop losing sales at key transition points.

Customer Experience Analytics: Turn Data Into Dollars

Does your customer journey have hidden roadblocks? Discover how customer experience analytics can help you identify and eliminate common friction points.

Optimize the Ecommerce Customer Journey for Better ROI

Transform browsers into your loyal brand advocates with data-driven strategies that optimize every step of their online shopping experience.