Open Rate Success with Sid and Ann Mashburn
How the retail power couple segmented their audience to build better customer relationships.
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Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.
Conversion Rate
The percentage of user actions taken after total clicks on a display ad or other digital asset.
Bounce Rate
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.
Increase Conversion Rate From Ad to Landing Page
Matching your messaging across channels helps make every ad campaign dollar count.
Customer Retention Rate: Improvement Guide
Here's everything you need to know about customer retention rates and how these key metrics can help you build customer loyalty.
Cart Abandonment Rate: 8 Ways to Avoid Lost Sales
Increase your e-commerce store profits and boost customer loyalty with these tips to lower your cart abandonment rate.
Navigating Burn Rate: A Vital Metric for Businesses
Master business resilience with insights on burn rate metrics. Navigate the financial landscape effectively for sustained growth and success.
My unsubscribe rate is really high
It is normal that contacts will sometimes unsubscribe from your email marketing. But if you see a spike in your unsubscribe rate, learn some reasons why.
Message search rate limit now enforced
Recent and scheduled updates to the Mailchimp Marketing API, Transactional Email, and Open Commerce.
What Is Conversion Rate Optimization?
Conversion rate optimization increases the percentage of conversions for a particular action. With CRO, you can lower your cost of acquisition and grow.
CTOR vs Open Rate: Which Metric is More Important for Email Campaigns?
Discover which email marketing metric is more important for your campaign's success. Learn about CTOR and open rates and how to optimize them for better results.