What is ROI in Marketing? How to Make Sure Your Marketing is Making Money
Is your marketing campaign worth the cost? Marketing ROI helps you determine whether your campaign is succeeding–or if you need to try a different method.
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How to Write a Marketing Plan & Use a Marketing Plan Template
A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.
How to Maintain Your Market Share in a Changing Market
Maintaining your market share is crucial for success. Learn how to remain competitive and ahead in the market with effective strategies.
The Power of Deinfluencing: Redefining Marketing for Savvy Marketers
Learn what deinfluencing is and how it may impact influencer marketing for brands.
Marketing Automation Tools to Save Your Business Time
Learn how Mailchimp’s marketing automation tools can improve marketing efforts as well as save time by taking repetitive tasks off your plate.
The Revenue Blueprint: Strategies for Performance-Obsessed Marketers
We polled 2,000+ mid-market marketers, then compiled the habits and strategies of top-performers to create a blueprint for driving revenue.
Use the Serial Position Effect to Boost Your Marketing Strategy
Learn about the serial position effect, how it works, and how to use it in your marketing and advertising efforts for supercharged results.
The Role of Automation in Real Estate Marketing
Stay ahead in the competitive real estate market with automated marketing solutions. Maximize agent productivity and client engagement.
Using Point-of-Purchase (POP) Marketing to Boost Sales
Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.
Marketing Operations 101: The Basics Every Business Owner Should Know
Want to improve your marketing campaigns? Use this guide on marketing operations essentials to build a winning team and unlock your brand’s full potential.
Marketing Ecosystem: What on Earth Is It?
What marketers mean by a marketing ecosystem, why it’s such a big deal and what you may want to do about it.
Machine Learning in Marketing: A Complete Guide
Machine learning is a great tool to leverage in many areas of business, especially in marketing. Learn how your digital marketing strategies can benefit from machine learning and AI.