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Facebook Advertising Strategy: A Complete Guide to Getting Started

Learn how to advertise on Facebook. Create effective, scalable ad campaigns that benefit your business—and your bottom line.

Email Marketing with Google Ads: The Dynamic Duo

Like all great combos—think peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are better together. Here's how to use them to give your marketing a 1-2 punch.

Holistic Marketing Strategies: Drive Business Growth

Discover how the holistic marketing concept brings a 360-degree perspective to your marketing efforts for a more unified, customer-centric approach.

Solopreneur Marketing: How To Grow Your Small Business

5 tips to help your small business take steps to get ahead.

Green Marketing: Strategies for a Sustainable Future

Elevate your brand with Green Marketing. Embrace eco‑friendly strategies for a sustainable future in business.

Successful Marketing With Geographic Segmentation

Boost marketing with geographic segmentation. Learn key variables, benefits, and best practices to engage local markets.

Franchise Marketing: 12 Ways to Boost Your Strategy

Franchise marketing offers special challenges. Learn how to improve both the operational and development marketing for your franchised business.

What Is Marketing Automation Software?

Marketing automation software is a valuable tool that can help speed up repetitive and time-consuming processes. Read on to learn more.

Metaphors in Marketing Strategy: Igniting Customer Imagination

Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

Overcome Undifferentiated Marketing Challenges

Unlock key strategies for undifferentiated marketing. Craft a unique brand identity that stands out in the competitive landscape.

Trade Show Marketing Strategies for Greater Visibility

Learn how to stand out at trade shows with creative marketing strategies that draw attention, generate leads, and build connections.