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Why Brand Recall Matters—And How to Get It Right

Learn why brand recall is more important than you think—and how to harness it for your own business growth.

15 of the Best Web Analytics Tools

Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.

Understanding Your Company's Attrition Rate: The Cost of Employee Turnover

Learn about employee attrition rate, how to calculate it, and steps you can take to decrease turnover and boost your organization's efficiency.

Rethinking “Attached, Please Find” in Professional Emails

Are you looking to sound more professional in emails? Discover why letting go of “Attached, please find” can help and which alternative phrases to use instead.

How AI SMS Marketing Enhances Customer Outreach

AI SMS marketing streamlines outreach, personalizes texts, and boosts ROI. Unlock the power of AI-driven messaging to enhance customer connections.

AI Chatbots: Smarter Conversations, Better Customer Experience

Discover how AI chatbots improve customer experience, reduce costs, and boost efficiency. Learn how they work and how to build one in 8 simple steps.

6 Ways to Add Testimonials to Your Website—And Why You Need Them

Customers trust the opinions of others, that’s what you need testimonials to add to your website. Learn the ins and outs of displaying customer reviews.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

4 apps to improve your customer experience

Foster long-term relationships with cutting-edge customer service implementations

11 Business Ideas to Inspire You in 2022

Check out these top business ideas in 2022 and get inspired to start your own business with this step-by-step guide

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Ravinia Strikes a Chord for its Nonprofit Mission with Mailchimp

How the festival uses segments and groups to increase awareness of their nonprofit mission and increase donor conversions.