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What is Marketing and How to Create a Strategy that Works

Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Value-Based Marketing Strategies for Success

Discover how value-based marketing can improve your customer relationships and set your business up for success.

How to Sell Jewelry Online

Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.

Pump Up Membership and Engagement With SMS Marketing for Gyms

Boost gym engagement and keep members coming back with SMS marketing. Learn how text messaging can drive retention, increase signups, and enhance communication.

How to Stand Out in an Oversaturated Market

Stand out in a competitive market by refining your brand's value, reaching your audience effectively, and building loyalty.

Maximize ROI with Middle Funnel Marketing

Maximize your return on investment with middle funnel marketing strategies. Learn how to target qualified leads and increase conversions with mid-funnel marketing techniques.

Embracing the Metaverse: A Marketing Revolution

Unlock the future of marketing with the metaverse and virtual reality. Explore the limitless possibilities of virtual worlds and revolutionize your marketing strategy.

How to Market a Product

Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.

Upstream Marketing: The Secret to Lasting Brand Impact

Want marketing with staying power? Explore how upstream marketing strategies create lasting brand impact by addressing customer needs before they arise.

How to Copywrite Ultimate Guide: What is Copywriting?

Copywriting is the glue that holds all marketing assets together. Improve all of your marketing assets by following these copywriting tips and best practices.