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Machine Learning in Marketing: A Complete Guide

Machine learning is a great tool to leverage in many areas of business, especially in marketing. Learn how your digital marketing strategies can benefit from machine learning and AI.

How to Find a Niche Market for Your Business

When it comes to starting your own business, it's important to examine which niche markets are right for your business idea. Learn how to find your niche and target your ideal customer.

Marketing Talk 101

Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.

Tourism Marketing Tips for Travel Brands

Learn how travel brands can use tourism marketing to reach new audiences and boost bookings effectively and efficiently.

Optimize Marketing with Time Decay Attribution

Explore how time decay attribution can enhance your marketing strategy, optimizing conversions through effective time-sensitive insights.

Top Marketing Mistakes to Avoid at All Costs

Don't let marketing mistakes derail your efforts. Get expert insights to steer your strategy to success.

Luxury Marketing Strategies to Attract High-End Customers

Explore innovative luxury marketing strategies to captivate affluent customers. Create exclusivity and strengthen your brand's high-end appeal.

Total Addressable Market (TAM): How to Calculate

Understand your Total Addressable Market (TAM) with insights and strategies for business expansion. Maximize your market potential today.

How Testimonial Advertising Builds Customer Confidence

Testimonial advertising is one of the best ways to build trust with customers. Explore best practices for creating ads that resonate with your audience.

Confused by marketing acronyms? You’re not alone

Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.

Local TV Advertising: A Proven Way to Grow Your Business and Build Your Brand

Learn how to use local TV advertising to boost brand awareness and grow your business. Reach targeted audiences and increase customer engagement.

How to Market Your Business — A Small Business Growth Guide

Whether you’re a brand-new entrepreneur or a seasoned pro who wants to increase sales, learning how to market your small business effectively is vital to your success.