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What is Media Mix Modeling and How to Use It Effectively

Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.

Mastering the MEDDIC Sales Process

Use this guide to explore the MEDDIC sales process and see how it can effectively qualify leads and transform your sales approach for optimal results.

What is a Marketing Funnel? Stages and Tips for Building One

From awareness to action: Explore the crucial components of a successful marketing funnel.

Running Marketing Experiments That Work

Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.

Comparing GoDaddy and Mailchimp: Website Builder Review

Compare Mailchimp and GoDaddy and decide which option works best for you.

Lookalike Modeling Best Practices to Engage Customers

Use lookalike modeling to expand your customer base. Learn proven best practices to improve targeting and drive engagement in your digital campaigns.

10 Benefits of Live Chat Software for Your Website

Live chat software can help your business exceed customer service expectations. Learn more about website chat software and how it benefits your website.

Lean UX: A Guide to Improve User Experience and Productivity

Lean UX can benefit design teams, helping them create better and more user-focused products. Learn more about this approach here.

Lead Quality: The Key to Closing More Deals With Less Effort

Your time is too valuable to waste on dead-end leads. Learn how to measure lead quality, refine your sales process, and attract high-quality leads that convert.

What Is Inventory Turnover Ratio? How to Calculate It & More

Inventory turnover ratio can help you determine if you’re selling enough of your stock. Learn how to calculate inventory turnover at your business here.

What Is the Best Time to Send an Email Blast?

Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.

What Is Inbound Marketing?

Inbound marketing is a great way to draw customers to your business. Learn the inbound marketing definition and how to get started with this guide.