Flash Sale SMS Dos and Don’ts
Learn the dos and don’ts of writing a flash sale SMS template that drives clicks, boosts urgency, and gets results without overwhelming your audience.
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What Are Email Flows and How to Set Them Up
Learn what email flows are and how to set them up to automate marketing, nurture leads, and boost customer engagement.
Guide to Direct Email Marketing
Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.
Customer Satisfaction Score: Tips for Improving Your Business
Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.
Address Change Fatigue to Break the Burnout Cycle
Are organizational changes affecting your employees’ ability to stay productive? Learn how to recognize change fatigue and implement effective solutions.
How to Boost Employee Morale: Tips for Managers
Discover practical tips for managers to boost employee morale, improve team motivation, and create a positive workplace culture.
75 Blog Ideas to Engage Your Audience
Dealing with writer’s block? We’re here to help. Check out these 75 blog ideas to inspire you to write your next blog post.
Avoid Ad Fatigue: Clever Strategies for Marketers
Want to keep your ads from going stale? Explore smart techniques to breathe new life into your marketing campaigns and overcome the challenges of ad fatigue.
How To Get More Brand Traffic on Your Website
Search, social, email, and more ideas for driving visitors to your website.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
Lead Generation
Understand lead generation dynamics. Master the process to generate and nurture leads successfully.