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Google Retargeting Best Practices

Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.

Is Now the Time to Hire Outside Help?

Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.

Optimize Marketing with Time Decay Attribution

Explore how time decay attribution can enhance your marketing strategy, optimizing conversions through effective time-sensitive insights.

First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

Text-to-Order: The Future of Quick and Easy Purchases

Discover how text-to-order eliminates checkout friction and turns quick messages into instant sales.

Sync Litmus with Your Mailchimp Account

ESP Syncing allows you to sync the emails and templates you've created in Litmus Builder directly to your Mailchimp account.

A Business Owner's Guide to Understanding Statistical Significance

Understand statistical significance in business with this comprehensive guide. Learn to make informed decisions based on data analysis and avoid common pitfalls.

Static vs Dynamic Websites: What’s the Difference

The main difference between static vs dynamic websites is that dynamic sites change per user. Learn about their pros and cons and which you should use.

Simplify Project Management With a Statement of Work Template

Learn how to clear up complex project planning, save time, and keep your projects on track with this handy statement of work template guide.

How to Develop a Startup Marketing Strategy

Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.

How to Start Your Own Business in 10 Steps

If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.

Effective Social Media Strategy Tips and Tricks

Transform your social media presence with actionable tips to create a strategy that aligns with your business goals and drives results.