Build Better Campaigns: Email Marketing Mistakes to Avoid
Learn how common email marketing mistakes hurt performance and what to fix to improve long-term results.
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The Marketer’s Guide to Ecommerce CRO
Turn clicks into customers with practical strategies to optimize pages, checkout, and the user experience.
Guide to Crafting a Powerful Brand Manifesto
A brand manifesto can showcase your company’s mission, vision, and values. Learn how to write an effective brand manifesto that sets your business apart.
What is a Boilerplate and How to Write One
Refine your boilerplate for maximum impact. Elevate communication with expert insights on creating concise, effective content that leaves a lasting impression.
How to Drive Advertising Success with Ad Groups
Unlock advertising success with our comprehensive guide to ad groups. Learn how to optimize multiple campaigns, target audiences effectively, and maximize ROI. Optimize your Google ads account today.
The Ecommerce Playbook: Expert Strategies for Scaling DTC Brands
A practical field guide featuring 22 industry experts. Learn hard-won lessons on brand positioning, unit economics, paid acquisition, and retention to grow your ecommerce business.
Data-Backed New Year’s Resolutions for Marketers
Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.
About Mailchimp’s By The Books Program
Learn about Mailchimp’s virtual book festival, By The Books.
Don’t Call it a Newsletter: Tips from Tobias van Schneider
Tobias von Schneider shares some invaluable insights on building your audience.
What’s a Domain Name? How To Choose the Right One for Your Business
Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.
How to Use X (Formerly Twitter)
Learn how to use X (formerly Twitter) with this beginner-friendly guide. Discover tips for leveraging X for business success.