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Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Value-Based Marketing Strategies for Success

Discover how value-based marketing can improve your customer relationships and set your business up for success.

How to Sell Jewelry Online

Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.

Promotional SMS: Tap Into the Pulse of Modern Marketing

Discover how promotional SMS can help you achieve remarkable marketing results through timely text messages.

How to Stand Out in an Oversaturated Market

Stand out in a competitive market by refining your brand's value, reaching your audience effectively, and building loyalty.

Maximize ROI with Middle Funnel Marketing

Maximize your return on investment with middle funnel marketing strategies. Learn how to target qualified leads and increase conversions with mid-funnel marketing techniques.

How to Market a Product

Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.

How to Copywrite Ultimate Guide: What is Copywriting?

Copywriting is the glue that holds all marketing assets together. Improve all of your marketing assets by following these copywriting tips and best practices.

Q&A Sessions: How to Plan and Deliver an Engaging Experience

Q&A sessions are a great way to get valuable feedback and let customers have their say. Learn how to plan and deliver a Q&A session that gets results.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

Marketing Talk 101

Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.