What is White Space in Web Design: Using Negative Space to Create an Effective Website
This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.
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4 Marketing Segmentation Variables & How They Work
Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.
Pinpoint Your Customers' Pain Points
What are pain points for customers? Learn how customer pain points can help you reach your target audience more effectively.
What are Customer Segments and Why Are They Important?
Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.
What is a Value Proposition Canvas and How You Can Make One
Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.
Value-Based Marketing Strategies for Success
Discover how value-based marketing can improve your customer relationships and set your business up for success.
Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
How the User Journey Impacts Your Success
User journey plays a large role in business success. Learn how to create a customer journey map, read key examples, and improve your website experience with key strategies.
The Marketing Equalizer: Leveraging AI for Mid-Market Growth
Download our research report with WARC to benchmark your marketing team against your peers, assess your AI readiness, and close your capability gaps.
Master Solution Selling: Techniques and Strategies for Sales Teams
Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.
Science of Loyalty
Gain insights into the psychology of customer loyalty, explore loyalty's evolutionary roots, and develop science-backed strategies to differentiate your brand from competitors.