How Predictive Marketing Improves Targeting
Use predictive marketing to anticipate customer behavior and personalize campaigns that drive better results.
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Personalized SMS Marketing: Drive ROI With Custom Texts
Wish you could just text your customers about your latest offer? Turns out, you can—and they’ll love it. This personalized SMS marketing guide shows you how.
Leverage OTT Advertising for Business Visibility
Boost your business visibility with OTT advertising. Unlock the power of Over-The-Top marketing for brand recognition and growth.
Optimize Your Marketing With SMS Analytics
If you've added SMS to your marketing toolkit, Mailchimp's analytics can help you understand how it's working for you.
What is Marketing Reach? How to Measure and Improve It
Learn the definition of marketing reach, its importance, and how to optimize your campaign's marketing reach.
Align Your Marketing Process with Business Goals
Discover how to enhance your marketing process and align it with your business objectives to drive meaningful results.
Create a Marketing Plan For Social Media in 8 Steps
Crafting a social media marketing strategy is an essential part of a successful business in this day and age. Build a strong social media marketing plan by following these steps.
A Complete Marketing Audit Checklist for Your Business
What is a marketing audit, and could your business benefit from one? The answer is likely yes.
Confused by marketing acronyms? You’re not alone
Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.
Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
Is Email Marketing Dead? Absolutely Not
Discover why email marketing remains a crucial tool in our digital age and learn about the latest trends to enhance your email campaigns.
How SMS Marketing Can Grow Your Insurance Agency
Increase policy sales and client retention with SMS marketing for insurance agents. Explore strategies to grow your business effectively.