Understand ICP Marketing and Your Ideal Customer Profile
Explore ICP marketing strategies to pinpoint your ideal customer profile. Build meaningful connections and achieve better marketing outcomes.
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Humor in Advertising: The Secret to Memorable Campaigns
Learn the dos and don’ts of using humor in advertising to ensure your message resonates positively and effectively with your target audience.
How to Market Your Mobile App
Tips for acquiring, onboarding, engaging, and retaining mobile app users.
How to Market Your Business — A Small Business Growth Guide
Whether you’re a brand-new entrepreneur or a seasoned pro who wants to increase sales, learning how to market your small business effectively is vital to your success.
How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
5 Holiday Marketing Myths Dispelled
‘Tis the season to not let these common misconceptions derail your small business’s path to success.
Harnessing Multichannel Marketing to Reach New People
How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.
Gift Card Marketing Strategies for Holidays and Beyond
Discover year-round gift card marketing strategies, including tips for promoting eGift cards during the holidays and beyond to boost sales and engagement.
Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter
Download our report to discover every phase of the holiday season.
Solution page: SMS marketing
Use our SMS marketing tools to send product discounts, transactional follow-ups, customer service messages and more via SMS.
The AI-powered marketing platform built for winning leads
See how you can use Mailchimp’s tools to generate leads, grow your audience, and earn repeat customers.
YouTube and Video Marketing Tips for Small Businesses
How to set up a YouTube channel for your business and start creating effective marketing videos.