Craft Winning Positioning Statements: Examples & Tips
Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.
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Elevate Perceived Value to Boost Sales and Brand Loyalty
You can significantly influence your customers’ purchase decisions by enhancing the perceived value of your products or services. Learn how in this guide.
Nonprofit Marketing: Strategies for Success
Nonprofits often struggle with marketing. Read this to learn how you can use digital marketing strategies to achieve powerful results for your nonprofit.
The inside scoop on Mailchimp’s new email templates
The senior team behind our new template refresh explains the strategy, research and design thinking that went into the project.
How To Improve Your Lead Qualification Process
Maximize lead quality with this guide to improve lead qualification. Learn proven strategies to identify high-quality leads and increase conversions.
Keyword and Content Research for Small Business Blogging
To create successful blog posts that drive results, you’ll need to explore the content that’s already out there.
How to Upload a Video to YouTube on Mobile & Desktop
By uploading your videos to YouTube, you can reach a wide audience and strengthen your brand’s content marketing strategy.
Naming Your E-commerce Business and Website
Need help naming your online store? Learn what works and how to make the best choice for your business.
How to Get a Business Loan in 7 Steps
Do you have a great idea for a business but no capital? Learn how to get a business loan and get your company off the ground!
When Should Your Business Hire an SEO Expert?
SEO is the backbone of your digital marketing, but how do you know when it’s the right time to hire an SEO expert? Here’s what you should know.
Give Your Emails Life Outside the Inbox
Mailchimp makes it easy to create posts for Facebook, Instagram, and Twitter right from the email builder.
Experiential Marketing: What It Is & Why It Works
An experiential marketing campaign strengthens the brand connection with customers. Learn more about it here.