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Build Your Brand's Reputation with Advocacy Marketing

Advocacy marketing is vital for growing your brand’s loyalty and credibility. Learn more about advocacy marketing and how to get started here.

What Are the Advantages and Disadvantages of E-commerce?

Debating on opening an e-commerce business? Review the advantages and disadvantages of a business using e-commerce to help make your decision.

A/A Testing: The Secret Weapon for Evidence-Based Business Optimization

A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.

How To Get More Brand Traffic on Your Website

Search, social, email, and more ideas for driving visitors to your website.

Beginner's Guide to Starting a Rewards Program

A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.

Mailchimp Transactional API

Send personalized, event-driven messages at scale with the speed and reliability of Mailchimp.

The True Crime Network’s Email Campaigns Increase Engagement

Discover how the True Crime Network used Mailchimp email campaigns to increase survey completion by more than 90% and to gain valuable audience insights.

Marketing Shelfie—Niche Edition

Check out these books to learn why working in a specific niche might work for you.

Marketing Shelfie—Bottleneck Edition

We're adding one more thing to your never-ending to-do list: take a peek at our list of books that will help you up your efficiency and banish bottlenecks.

A Freelance Success Story

Atlanta-based web developer Kelly Vaughn quit her government job to run her own digital freelance business. Here's how she did it.

Where Spam Traps Come From and How They Work

There are different types of spam traps, and they have their own special ways of worming their ways onto your list. Here we’ll look at common scenarios that can lead your list down some dangerous paths.

What is an SSL Certificate? All About SSL Certificates

Have a website that needs security protection? Learn about SSL certificates and how they can protect your website.