Add an Update Your Preferences Link
Add Mailchimp's Update Your Preferences link to your email campaigns to allow your subscribers to update their subscription preferences.
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Add Alt Text to Images
Alt text is a short description that displays when a subscribers is unable to access an image. Learn how to add alt text to your email campaigns.
Add a Table of Contents to Your Email or Landing Page
Learn how to add a table of contents to your email or landing page to keep your marketing clear, organized, and easy to navigate. This helps your subscribed contacts find the information that interests them and stay engaged with your content.
Add a Campaign Page Link to Your Email Campaign
The View this Email in Your Browser archive link lets subscribers view your campaign in their web browsers. Learn how to add, edit, or translate the link.
Accessibility in Email Marketing
Accessibility best practices ensure people with disabilities can access, perceive, and interact with your content. Learn how to make campaigns accessible for all your subscribers.
About Website Reports
Learn how to view reports for your website and what data you can expect to find, including visits and subscribes.
About Spam Filters
Even permission-based audiences can fall prey to aggressive spam filters, which we estimate block 10-20% of email from subscribers' inboxes.
About Signup Form Options
Different signup forms can help you win subscribers from different places. Learn about Mailchimp's signup form options and choose the best type for you.
About Predicted Analytics and Demographics
Get gender and age ranges for your subscribers with Mailchimp's predicted demographics. Learn how this data can make your marketing more effective.
About Pre-Built Segments
Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.
About Geolocation
Mailchimp determines location and time zone for your subscribers by collecting data when they sign up for your marketing or interact with your email campaigns.
About Email Marketing Engagement
Email marketing engagement levels measure how your subscribed contacts engage with your email campaigns. Create segments to target different sets of subscribers based on engagement.