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Tutorials

Accessibility in Email Marketing

Accessibility best practices ensure people with disabilities can access, perceive, and interact with your content. Learn how to make campaigns accessible for all your subscribers.

Tutorials

About Spam Filters

Even permission-based audiences can fall prey to aggressive spam filters, which we estimate block 10-20% of email from subscribers' inboxes.

Tutorials

About Signup Form Options

Different signup forms can help you win subscribers from different places. Learn about Mailchimp's signup form options and choose the best type for you.

Tutorials

About Pre-Built Segments

Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.

Tutorials

About Geolocation

Mailchimp determines location and time zone for your subscribers by collecting data when they sign up for your marketing or interact with your email campaigns.

Tutorials

About Email Marketing Engagement

Email marketing engagement levels measure how your subscribed contacts engage with your email campaigns. Create segments to target different sets of subscribers based on engagement.

Tutorials

About Double Opt-in

To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.