Create a Classic Automation
Use automations to create a targeted series of emails that send when triggered by a specific date, event, or subscriber's activity.
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Change a Date Field to a Birthday Field
You can use Mailchimp to track subscriber birthdays. Learn how to convert date fields into birthday fields. Then learn how to add birthday data to your audience.
All the Segmenting Options
Learn how to use subscriber profiles, audience fields, e-commerce, and integration data to target and filter subscribers into segments.
Third Party Tracking Options for Email Campaigns
Enable additional tracking options for campaigns to gain more insight about your subscribers.
Add the Forward to a Friend Link
The Forward to a Friend link lets subscribed contacts easily share your campaign. Learn how to add this link using the *|FORWARD|* merge tag.
Add and Track Videos with Wistia
When subscribers click and watch a video from your email campaign, Wistia will track the views.
Add an Update Your Preferences Link
Add Mailchimp's Update Your Preferences link to your email campaigns to allow your subscribers to update their subscription preferences.
Add Alt Text to Images
Alt text is a short description that displays when a subscribers is unable to access an image. Learn how to add alt text to your email campaigns.
Add a Table of Contents to Your Email or Landing Page
Learn how to add a table of contents to your email or landing page to keep your marketing clear, organized, and easy to navigate. This helps your subscribed contacts find the information that interests them and stay engaged with your content.
Add a Campaign Page Link to Your Email Campaign
The View this Email in Your Browser archive link lets subscribers view your campaign in their web browsers. Learn how to add, edit, or translate the link.
Accessibility in Email Marketing
Accessibility best practices ensure people with disabilities can access, perceive, and interact with your content. Learn how to make campaigns accessible for all your subscribers.
About Website Reports
Learn how to view reports for your website and what data you can expect to find, including visits and subscribes.