Determine Webpage Signup Location
Set up your Mailchimp form to track the web page on which subscribers sign up. Learn about the HTML code and other steps needed to get started.
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Designate and Send to VIP Contacts
Learn how to designate important subscribers as VIPs, in order to create segments and send targeted email content.
Design and Host Your Own "Thank You" Pages
When someone subscribes to your marketing, Mailchimp sends them to a Thank You page. Learn how to host custom versions of these pages on your own website.
Create and Send to a Segment
Segments help you send emails to contacts based on e-commerce data, location, and more. Learn how to create segments and send to your subscribed contacts.
Create a Classic Automation
Use automations to create a targeted series of emails that send when triggered by a specific date, event, or subscriber's activity.
Change a Date Field to a Birthday Field
You can use Mailchimp to track subscriber birthdays. Learn how to convert date fields into birthday fields. Then learn how to add birthday data to your audience.
All the Segmenting Options
Learn how to use subscriber profiles, audience fields, e-commerce, and integration data to target and filter subscribers into segments.
Third Party Tracking Options for Email Campaigns
Enable additional tracking options for campaigns to gain more insight about your subscribers.
Add the Forward to a Friend Link
The Forward to a Friend link lets subscribed contacts easily share your campaign. Learn how to add this link using the *|FORWARD|* merge tag.
Add and Track Videos with Wistia
When subscribers click and watch a video from your email campaign, Wistia will track the views.
Add an Update Your Preferences Link
Add Mailchimp's Update Your Preferences link to your email campaigns to allow your subscribers to update their subscription preferences.
Add Alt Text to Images
Alt text is a short description that displays when a subscribers is unable to access an image. Learn how to add alt text to your email campaigns.