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COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen

Industry insights and trends as small businesses pivot.

What is Marketing Reach? How to Measure and Improve It

Learn the definition of marketing reach, its importance, and how to optimize your campaign's marketing reach.

Servant Leadership vs. Traditional Leadership: Understanding the Differences and Benefits

Understand the differences between servant leadership and traditional leadership styles and how being a servant leader can enhance your workplace culture.

Types of Shots: Best Angles For Camera, Film–and Marketing

Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.

Text-to-Win Sweepstakes: Get More Opt-Ins and Loyal Fans

Ready to see your SMS list grow? Text-to-win sweepstakes encourage people to opt in and stay engaged.

The Art of the Teaser Email: Create Intrigue and Generate Buzz

Learn what teaser emails are and how they can be used to create excitement and attract new customers for your business.

The Power of Semi-Supervised Learning in Sales and Marketing

Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.

Scope Creep in Project Management: How to Recognize and Prevent It

Preventing scope creep is vital to ensuring the success of your projects. Learn what scope creep is and how to combat it with this guide.

Salon Marketing Guide: How to Market Your Salon and Fill More Appointments

From Instagram to referral programs, explore salon marketing strategies that bring in more bookings and loyal clients.

The Sales Cycle: A Unified Guide for Marketing and Sales Teams

Are your Marketing and Sales teams working in harmony? Discover how to unify your approach to sales cycle management and boost teamwork.

How to Create a Pricing Page: Examples, Tips, and Best Practices

Explore pricing page examples and tips to help you design a pricing page that follows best practices and helps users find what they want.

The Power of Prestige Pricing: Elevate Your Business's Value and Profit

Read this guide to learn what prestige pricing is and how it can improve your business’s value and profit.