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How To Build Client Relationships

5 keys to growing a loyal client base

Making the Most of Planning with Sarah Best Strategy

A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.

Energy Management vs. Time Management: Why Energy Should Come First

Coping with workplace stress? Learn how to manage your work around your energy levels, not your time, using these energy management tips for agencies and freelancers.

Crafting Better Automated Emails

Vital Agency shares some insights on the importance of being open to trying new things and how to stray from convention when working with clients.

The Power of MQLs (Marketing Qualified Leads)

Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.

How to Create an Email Invoice: Templates and Tips

An invoice email can be tricky to write. Use our guide to learn how to write an invoice email.

Navigating Email Compliance: A Marketer's Guide

Navigate email compliance effectively with our comprehensive marketer's guide. Stay updated on email compliance regulations and best practices for marketing success.

Thirteen Pro-Tips for Email Design

We spoke with 3 of the most resourceful email design geeks we know and mined their brains for nuggets of wisdom. Here’s the best of what we found.

How to Achieve Empathetic Automation

Savannah, GA has infused Gauge Interactive with people with a penchant for creativity and kindness — two important ingredients for a successful automated email campaign.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

Write a Successful Small Business Plan in 7 Steps

2 Mailchimp Partners on opposite sides of the globe offer their advice.