As email marketing becomes a global endeavor for your business, it introduces complexities in terms of compliance. Email compliance rules differ across countries, and what’s allowed in one may not be allowed in another. Businesses must recognize these nuances to ensure email compliance when sending campaigns to subscribers in other countries.
Cross-border email marketing
The GDPR has a set of global standards for data privacy. Even if a business isn’t based within the EU, it falls under the GDPR's purview if it processes EU residents’ data.
For non-EU marketers, this means ensuring consent for data collection and processing, providing clear mechanisms for EU residents to exercise their data rights, including data access, correction, and deletion, and being transparent about data usage and sharing practices.
Transferring personal data across borders poses significant challenges under GDPR. Businesses must ensure the receiving country offers a comparable level of data protection. Businesses must use approved data transfer mechanisms like Standard Contractual Clauses (SCCs) or Binding Corporate Rules (BCRs) and inform users about where their data is stored and the measures taken to protect it.
Navigating multiple jurisdictions
As businesses expand their email marketing efforts globally, they’ll have to deal with the compliance laws and regulations of each individual country.
Navigating these regulations requires segmenting email lists by region and tailoring outreach based on local regulations. In addition, businesses should regularly update internal email compliance policies as laws change and implement data management systems to handle varying protection requirements.
If you’re unsure about email compliance, you might also consider seeking legal counsel. Engaging local legal experts to understand the nuances of global email compliance and conducting regular audits to rectify issues can ensure you remain compliant.
Monitor and audit frequently
Staying compliant is an ongoing commitment. Regularly monitoring and auditing ensure your email lists and communications remain compliant. You should also keep up with regulatory changes. Laws are dynamic and reflect the concerns of society, so you should engage with regulatory bodies regularly and stay up to date on the latest changes to compliance requirements.
Maintain compliance with Mailchimp. Our email marketing platform makes it easy to get explicit consent to send email communications to customers with opt-in forms, pop-ups, and more. Then, manage customer data to effortlessly meet data rights obligations set by data privacy laws like the CAN-SPAM Act and the GDPR.