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The Power of MQLs (Marketing Qualified Leads)

Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.

How to Create an Email Invoice: Templates and Tips

An invoice email can be tricky to write. Use our guide to learn how to write an invoice email.

Navigating Email Compliance: A Marketer's Guide

Navigate email compliance effectively with our comprehensive marketer's guide. Stay updated on email compliance regulations and best practices for marketing success.

Thirteen Pro-Tips for Email Design

We spoke with 3 of the most resourceful email design geeks we know and mined their brains for nuggets of wisdom. Here’s the best of what we found.

How to Achieve Empathetic Automation

Savannah, GA has infused Gauge Interactive with people with a penchant for creativity and kindness — two important ingredients for a successful automated email campaign.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

Workplace Boundaries: Know Your Limits

Are you ready to achieve a healthy work-life balance? Learn the secrets to setting clear workplace boundaries to protect your personal time and reduce stress.

How to Write an Effective Winback Email

Want to prevent your loyal customers from leaving? A winback email may convince them to stay. Learn how to write an effective winback email here.

Why Social Is Not a Substitute for a Website

Social media creates visibility, but a professional website builds relationships—and conversions.

How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.

What You Need to Know about Using a No Reply Email

No-reply emails can negatively impact your business. Read this guide to learn what no-reply emails are, why they’re harmful, and what to use instead.