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The Difference Between Vibrance and Saturation

Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.

Using Technical Writing to Simplify Complex Information

Explore the definition of technical writing and some tips for using this important skill to make complex information understandable.

How to Buy a Domain Name: Domain Registration Guide

If you want to start a blog or a new online business, you’ll need to register a domain name, the name for your website. Getting the right domain for your needs might sound technical at first, but the process is pretty simple.

Creating Email Signatures [Templates and Formatting]

Email signatures can play a more significant role in your communication efforts than you realize. Learn what to include in your email signature with this guide.

Use Automated Email Follow-Ups to Stay Engaged and Drive Action

Automated email follow-ups boost engagement, save time, and build smarter campaigns that drive customer action.

How to Measure Marketing on YouTube

Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.

Sign on Bonuses: Pros & Cons

Should your company offer sign on bonuses to attract talented job seekers? Weigh the advantages and disadvantages of a sign on bonus for new employees.

Check Out Margaret Vera’s Facebook Ad Results

We’re back to break down Margaret Vera’s ad results! One week, 2 campaigns, and a $250 budget.

How White Glove Service Drives Superior Customer Satisfaction

Learn how white glove service enhances customer satisfaction by providing personalized, premium-level care.

Email Sign Offs for Every Industry and Situation

Review our list of email sign offs for varying industries and situations to find a sign off that’s professional and appropriate.

What is White Space in Web Design: Using Negative Space to Create an Effective Website

This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.

How Georgina White Got Back to What She Loves, Pinterest Marketing

This marketing maven hired a Mailchimp partner to take over her newsletter, so she could focus on growing her Pinterest consultancy.