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What Is Process Documentation?

Give your project team the organizational clarity they need with effective process documentation.

Outstanding Payment Reminders for SMS: Get Customers Paying

Got an overdue invoice that needs sorting? Find out how sending an SMS reminder can encourage prompt payment.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

Avoiding Marketing Myopia: How to Keep Your Business Relevant

Learn how avoiding marketing myopia can preserve your business relevance and promote your ongoing success, even if you’re already in a booming growth industry.

Lead Routing: The Missing Piece in Your Sales Strategy

Looking for ways to boost sales productivity? Explore how automated lead routing can streamline your sales process and significantly improve your success rate.

From Clicks to Conversions: Mastering Landing Page Split Testing

Boost conversions with landing page split testing. Learn the benefits, types, key elements to test, and best practices to refine your pages for maximum impact.

How to Vlog: 22 Tips to Get Started

Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

Creating Strong Holding Statements for Effective Crisis Communication

Learn to write clear, effective holding statements that protect your brand in a crisis. Discover practical tips to maintain trust and ensure transparency.

How to Build a Successful Content Syndication Strategy

When used correctly, content syndication can help you maximize the return on your content investment and improve your content marketing results.

Click Fraud 101: Effective Strategies to Protect Your Ad Campaigns

Learn what click fraud is, how it impacts your business, and methods to prevent it. Safeguard your ad campaigns and protect your marketing budget with proven strategies.