Marketing Glossary - Marketing Terms You Need to Know
Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.
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Add a Table of Contents to Your Email or Landing Page
Learn how to add a table of contents to your email or landing page to keep your marketing clear, organized, and easy to navigate. This helps your subscribed contacts find the information that interests them and stay engaged with your content.
The Difference Between Vibrance and Saturation
Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.
Using Technical Writing to Simplify Complex Information
Explore the definition of technical writing and some tips for using this important skill to make complex information understandable.
Creating Email Signatures [Templates and Formatting]
Email signatures can play a more significant role in your communication efforts than you realize. Learn what to include in your email signature with this guide.
Bump, Nudge, Follow Up: Mastering the Art of Reminder Emails
Master the art of the email bump with smart follow-up strategies, practical examples, and tips to re-engage prospects—without sounding pushy.
Use Automated Email Follow-Ups to Stay Engaged and Drive Action
Automated email follow-ups boost engagement, save time, and build smarter campaigns that drive customer action.
BIMI: What It Is and Why it’s Important to Email Marketing
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
How to Grow and Optimize Your SMS Subscriber List
Increase your SMS subscriber list with targeted strategies that drive growth and retention. Learn how to optimize your approach for better performance.
Permission-Based Marketing: How to Do It Right
Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.
Opt‑in Email Strategies Every Marketer Should Know
Opt-in emails are a great way to build a mailing list, but there are some important points to know first. Use this guide to learn all about opt-in email marketing strategies.
Check Out Margaret Vera’s Facebook Ad Results
We’re back to break down Margaret Vera’s ad results! One week, 2 campaigns, and a $250 budget.