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Franchising 101: Essential Tips for Entrepreneurs on Getting Started

Unlock the secrets to successful franchising. Here's how to start a franchise.

Gift Card Marketing Strategies for Holidays and Beyond

Discover year-round gift card marketing strategies, including tips for promoting eGift cards during the holidays and beyond to boost sales and engagement.

How to Define, Measure & Achieve Brand Alignment

Brand alignment problem? Learn how to cultivate a consistent brand with our tips on measuring and mastering brand alignment.

Why BOPIS is the Future of Retail: A Guide for Business Owners

Discover why buy online, pick up in-store (BOPIS) is rapidly becoming the future of retail with our comprehensive guide for business owners.

How Sticker Mule Combines E-Commerce and Email

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule marketplace.

6 Things We Learned from Radiolab’s Jad Abumrad

The popular podcast host talks to us about gut churn, finding your voice, and how choir people are amazing.

Social Media Strategy for People Who Sell Stuff

Your goals for social media should be different from your goals for email marketing. Here are a few simple, doable social media posts for small online stores.

The Evolution of Freddie’s Marketplace

Creating a space where Mailchimp makers sell their stuff

23 Easy Ways to Make Money From Home

Everyone’s looking for easy ways to make money from home—and we have some ideas. Check out these attainable avenues to earn some extra income from home.

Why You Need Customer Reviews (and the Best Ways to Get Them)

Customer reviews give businesses the chance to see what’s working, get discovered by new customers, and sell more stuff. Here’s how to collect them.

Introducing Facebook Ad Campaigns

With Facebook ads, you can grow your audience and sell more stuff in the same place. Find new subscribers and reconnect with others.

How To Increase Online Sales

Discover how analytics, conversion optimization, and social media can be used to grow your business and sell more stuff.