Today, we’re beginning our rollout of Mailchimp Facebook Ads to help our users reach new customers and engage with current ones. Whether your goal is to grow your audience or sell more stuff (or both), you can now do it in the same place you do all of your email marketing. And with Mailchimp’s reporting, you can find out which ads generate the most new customers and revenue.
We simplified the ad creation process and sped it up, too. In fact, our beta testers described creating a Facebook ad in Mailchimp as “really simple,” “ridiculously fast,” smooth, and straightforward. (They said it, we didn’t.)
The choice to expand from email marketing to other channels came from the experts on Mailchimp: our customers.
“Our customers tell us that Mailchimp helps them look pro and grow,” says our CEO, Ben Chestnut. “It’s not an email platform, it’s not a newsletter tool—it’s the thing that helps them look more professional. That insight gave us a feeling of liberation. We don’t just have to do email. So we began talking to customers with that in mind.”
When we interviewed customers about what they wanted, they were clear: take the Mailchimp magic to other marketing channels. “We listened, and that’s why we chose Facebook as our next marketing channel. After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue,” says Tom Klein, CMO. “We created an ad buying experience that feels like Mailchimp, so customers can create beautiful ads quickly and get back to building their business.” In just a few steps, you can create ads, set your targeting, and decide your budget. And if you’re already comfortable with Mailchimp’s interface, you’ll feel right at home.
“Businesses keep their customer data and product photos in Mailchimp, so it’s the perfect place to kick off an ad campaign to acquire new customers using the data and content they already have. And since a user can sync up their store with Mailchimp, we can even tell you the ROI and sales your ad generated. That’s always been tough for entrepreneurs,” says John Foreman, VP of Product Management. “Best of all, Mailchimp doesn’t take a cut. Whatever you pay goes directly to Facebook.”
More of your marketing in one place
Facebook Ad Campaigns have benefits beyond speed and simplicity. Combining your email marketing efforts with Facebook ads creates an integrated marketing campaign that makes it easy to keep your messaging consistent. The fewer sites you have to click to, the better.
Plus, you’re adding power to your email lists. Not only can you use Facebook to grow your lists, you can also find audiences that look similar to your most engaged customers.
“Using Mailchimp’s intelligent segmentation to target recent customers or active subscribers, businesses can quickly create lookalike audiences in Facebook,” says John. “There’s no more guessing at who to target your ads to. We integrate with Facebook’s data science models to make customer acquisition smart and easy.”
And if you’re an e-commerce user and you’ve connected your store, you can see not only metrics like engagement and clicks, but also what you’ve sold, how many customers you’ve acquired, and what your revenue numbers are.
“Mailchimp can place revenue right alongside ad spend in a way few platforms on the market can. Impressions and clicks are great, but at the end of the day, businesses want to acquire contacts and customers,” says John. “Mailchimp’s revenue tracking means the user can put more money into the ads and audiences that work, helping their business grow faster.”