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What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

9 Types of Marketing to Promote Your Business

Explore these 9 types of marketing to find the best one to reach your customers. Marketing is not a one-size fits all situation but requires customization.

Push vs. Pull Marketing: Which Path Leads to Success?

Redefine your marketing plan with an in-depth look at push vs. pull marketing. Learn how to harness the power of both strategies in this comprehensive guide.

How to Automate SaaS Marketing for Reach and Results

Learn to automate SaaS marketing with smart tools and targeted workflows to increase sales.

How to Write a Marketing Plan & Use a Marketing Plan Template

A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.

How To Improve Your SaaS Marketing Strategy

Are you marketing a software as a service? Discover ways you can boost the results of your SaaS marketing strategy to drive sales and generate a stronger ROI.

A Step-by-Step Guide to Calculating Subscriber Acquisition Cost

Understand subscriber acquisition cost to improve budgeting and drive more efficient marketing strategies.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

How to Promote Your Online Store

Wondering how to advertise your business? Read this guide on how to promote your e-commerce store, from SEO to influencer marketing and more.

How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.

What Is an STP Marketing Model?

Develop an effective marketing campaign with segmentation, targeting, and positioning.

How to Develop a Startup Marketing Strategy

Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.