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Create a Marketing Plan For Social Media in 8 Steps

Crafting a social media marketing strategy is an essential part of a successful business in this day and age. Build a strong social media marketing plan by following these steps.

The Value of a Resend Campaign, By the Numbers

The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?

How to Monetize a Website

Learn how to monetize a website in 8 different ways, and the basics you need to know to make money from a website with this guide to website monetization.

How to Handle Customer Complaints to Cultivate Customer Loyalty

Customer complaints need to be handled with care if you hope to retain clients. Use these 8 steps to help you resolve complaints for the best outcome.

Email Popups: Supercharge Your Conversions

Enhance engagement with email popups using 8 proven strategies. Elevate your email marketing efforts with these effective email popup methods.

AI Chatbots: Smarter Conversations, Better Customer Experience

Discover how AI chatbots improve customer experience, reduce costs, and boost efficiency. Learn how they work and how to build one in 8 simple steps.

How Mailchimp Does Recruiting

“What’s your favorite thing about working at Mailchimp?” I’m coming up on 8 years here, and it’s still a tough question to answer.

Westfield Creative Drives Retention with AI Tools and Quality Content

Mailchimp pro partner Emily Ryan’s newsletter earned a 15.8% click rate with inspiring weekly link roundups.

What Is Google Shopping? Everything Businesses Should Know

Get the most out of your Google Shopping efforts with these best practices.

What Are Vanity Metrics?

Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.

Total Quality Management (TQM): A Business Process Guide

Learn about total quality management and how to use it to improve your business processes and customer satisfaction.

How to Test Website Accessibility

How do you know if your website is accessible to those with disabilities? Read on to learn how to test your website’s accessibility with leading tools.