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How to Create a Business Plan in 9 Steps

Writing a business plan can be complicated—but it doesn’t have to be. Learn how to create a business plan in less than 10 steps.

How to Write an eBook

Writing an eBook can be a great way to bolster any content marketing strategy. Check out this guide to learn how to write an eBook.

10 Marketing Automation Challenges and How to Solve Them

Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.

Make Marketing Easier with Mailchimp Marketplace

Learn how Mailchimp apps let you do more with your marketing

Instagram Marketing: 7 Tips for Marketing on Instagram

Instagram marketing can be a cornerstone of your brand’s overall marketing strategy. Read this to learn how to effectively market on Instagram.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

9 Types of Marketing to Promote Your Business

Explore these 9 types of marketing to find the best one to reach your customers. Marketing is not a one-size fits all situation but requires customization.

Push vs. Pull Marketing: Which Path Leads to Success?

Redefine your marketing plan with an in-depth look at push vs. pull marketing. Learn how to harness the power of both strategies in this comprehensive guide.

How to Automate SaaS Marketing for Reach and Results

Learn to automate SaaS marketing with smart tools and targeted workflows to increase sales.

How to Write a Marketing Plan & Use a Marketing Plan Template

A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.

How To Improve Your SaaS Marketing Strategy

Are you marketing a software as a service? Discover ways you can boost the results of your SaaS marketing strategy to drive sales and generate a stronger ROI.

A Step-by-Step Guide to Calculating Subscriber Acquisition Cost

Understand subscriber acquisition cost to improve budgeting and drive more efficient marketing strategies.