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Developer Documentation

Audiences (BETA) | Mailchimp Marketing API Reference

Your Mailchimp audience is where you store and manage all of your omni-channel contacts. The Audiences Endpoints (BETA) is available for evaluation or testing purposes only, may contain bugs or errors, and may not be as reliable as other Mailchimp features. Intuit may modify or discontinue this feature at any time without notice. By accessing the endpoints you agree to the [Audiences Endpoints (BETA) Terms of Use](https://mailchimp.com/developer/marketing/docs/audiences-introduction). Consent must be accurately mapped to the supported marketing consent values. Unsupported values - including opt-outs - must be updated manually. See [Audiences Endpoints (BETA) Documentation](https://mailchimp.com/developer/marketing/docs/audiences-introduction) for terms and additional details.

Developer Documentation

Audiences (BETA) > Contacts | Mailchimp Marketing API Reference

Manage contacts within a Mailchimp audience. The Audiences Endpoints (BETA) is available for evaluation or testing purposes only, may contain bugs or errors, and may not be as reliable as other Mailchimp features. Intuit may modify or discontinue this feature at any time without notice. By accessing the endpoints you agree to the [Audiences Endpoints (BETA) Terms of Use](https://mailchimp.com/developer/marketing/docs/audiences-introduction). Consent must be accurately mapped to the supported marketing consent values. Unsupported values - including opt-outs - must be updated manually. See [Audiences Endpoints (BETA) Documentation](https://mailchimp.com/developer/marketing/docs/audiences-introduction) for terms and additional details.

Features

Audience-centered marketing in Mailchimp

See how Mailchimp helps you put your audience at the heart of your marketing.

Articles

Secondary Audience vs. Primary Audience: Balancing Your Marketing Strategy

Learn the difference between secondary and primary audiences and how to balance both for an effective marketing strategy.

Articles

One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing

See the benefits—and exceptions—to using a one-audience approach in Mailchimp.

Target Audience

The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.

Tutorials

Manage Audience and Signup Form Fields

Mailchimp stores your contact data in audience fields. Learn about field types, how to view this data, and how to add and delete fields.

Tutorials

Combine Audiences to a Primary Audience Using Tags

Learn how to combine your audiences while incorporating tags into your field data.

Tutorials

Combine Audiences From a CSV File

Learn how you can combine your audiences as a CSV file to save money and simplify audience management.

Tutorials

About Audience Analytics

Audience analytics tracks the growth and change in your subscriber counts over time.

Developer Documentation

New Audiences endpoints (BETA)

Recent and scheduled updates to the Mailchimp Marketing API, Transactional Email, and Open Commerce.

Developer Documentation

Synchronize Audience Data with Webhooks

Keep your data store in sync with your Mailchimp audience via webhooks.