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A Crash Course in Email Marketing for Higher Education

Your email marketing for higher education competes with TikTok, Netflix, and group chats. No pressure. Here’s how to get students to tune in and stay engaged.

Guide to Direct Email Marketing

Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.

Instagram Advertising Strategy & Tips

Instagram advertising gives you a visual platform to connect with your target audience, highlight your products, and grow meaningful customer relationships.

Customer Satisfaction Score: Tips for Improving Your Business

Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.

Use Cross-Channel Marketing to Boost Ecommerce Sales

Don't let your marketing live in silos. Learn how cross-channel marketing creates a seamless experience for your audience across every platform they visit.

Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important

Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.

75 Blog Ideas to Engage Your Audience

Dealing with writer’s block? We’re here to help. Check out these 75 blog ideas to inspire you to write your next blog post.

Benefits of SMS Marketing and How They Help Your Business Grow

Your customers are on their phones; you should be too. Explore the top benefits of SMS marketing and see how a little text can lead to a lot of business growth.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

The True Crime Network’s Email Campaigns Increase Engagement

Discover how the True Crime Network used Mailchimp email campaigns to increase survey completion by more than 90% and to gain valuable audience insights.

Marketing Shelfie—Billing Edition

Embrace your inner bookworm with our curated list of must-reads that will help grow your business and your bottom line.

The Fine Art of Digging Deep: How Good Research Drives Success

Since the launch of Mailchimp’s new Facebook Ad Campaigns, we’ve gotten a lot of great feedback from our clients. Its success is owed, in large part, to the deep digging done by our research team.