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Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Data-Backed New Year’s Resolutions for Marketers

Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.

About Mailchimp’s By The Books Program

Learn about Mailchimp’s virtual book festival, By The Books.

Exceptionally Certified

Professional certifications boost your brand and bottom line, but some certifications are a cut above the rest

Don’t Call it a Newsletter: Tips from Tobias van Schneider

Tobias von Schneider shares some invaluable insights on building your audience.

What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

How to Use X (Formerly Twitter)

Learn how to use X (formerly Twitter) with this beginner-friendly guide. Discover tips for leveraging X for business success.

How to Sell Jewelry Online

Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.

Essential Elements of an Effective Social Media Policy

Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.

How SMS Segmentation Can Drive Better Engagement

Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.

The ROI of a Customer Satisfaction Guarantee

Boost your business ROI with a rock-solid satisfaction guarantee. Explore the power of customer satisfaction for lasting success.