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Chatbot vs. Live Chat: Pros and Cons for Businesses

Navigate the debate between chatbots and live chat. Learn which option aligns best with your business goals.

Business Development: Building Blocks for Sustainable Growth

Ready to take your business to new heights? Discover all the essential business development techniques to transform your entrepreneurial vision into reality.

Guide to Crafting a Powerful Brand Manifesto

A brand manifesto can showcase your company’s mission, vision, and values. Learn how to write an effective brand manifesto that sets your business apart.

What is a Boilerplate and How to Write One

Refine your boilerplate for maximum impact. Elevate communication with expert insights on creating concise, effective content that leaves a lasting impression.

15 of the Best Web Analytics Tools

Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.

Rethinking “Attached, Please Find” in Professional Emails

Are you looking to sound more professional in emails? Discover why letting go of “Attached, please find” can help and which alternative phrases to use instead.

6 Ways to Add Testimonials to Your Website—And Why You Need Them

Customers trust the opinions of others, that’s what you need testimonials to add to your website. Learn the ins and outs of displaying customer reviews.

How to Drive Advertising Success with Ad Groups

Unlock advertising success with our comprehensive guide to ad groups. Learn how to optimize multiple campaigns, target audiences effectively, and maximize ROI. Optimize your Google ads account today.

4 apps to improve your customer experience

Foster long-term relationships with cutting-edge customer service implementations

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Data-Backed New Year’s Resolutions for Marketers

Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.

About Mailchimp’s By The Books Program

Learn about Mailchimp’s virtual book festival, By The Books.