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SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

Lovepop and A/B testing Done Right

Learn how this feature helped the custom pop-up greeting card company double their engagement and revenue.

How to Reach People at the Right Moment with Customer Journey Builder

Automated, relevant messaging enables flexible paths to purchase for each customer so you can scale quickly.

Traditional vs Hamburger Menus: Which is Right for Your Website?

Discover the pros and cons of traditional and hamburger menus and decide which one is the best fit for your website's user experience.

CRM vs CMS: Which System is Right for Your Business Needs?

Understand the difference between CRM and CMS and choose the right one for your business needs. Explore the features, benefits, and use cases of each system to make an informed decision.

Static Budget vs. Flexible Budget: Which is Right for Your Business?

Discover how to choose between a static and flexible budget for your business. Understand the advantages and disadvantages of each budgeting approach to make an informed decision.

Push Notifications vs. SMS: Which One Is Right for Your Business?

Push notifications or SMS? This article helps you decide which one is best for your business.

Your Cheat Sheet for Getting Ad Images Right

Quick and easy tips for creating images that work in your Facebook, Instagram, and Google remarketing ads.

What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

3 Types of CRM Software And How To Choose The Right One

Gain a better understanding of the different types of CRM systems (operational, collaborative, and analytical) and decide which is best for your business units.

How to Pitch and Write a Guest Post

Small business owners have expertise worth sharing, and writing a guest post for another website is a powerful publicity tool. Learn how to find the right opportunity for you.

Understand the Pros and Cons of Transactional Leadership

Learn what transactional leadership is and how to know if it’s the right leadership style for your business.